$500 MILITARY CASH ALLOWANCE

PROGRAM PERIODS:

July 7, 2010 through January 2, 2013

Valid on all 2011 and 2012 Model Year Dodge, Ram, Chrysler, Jeep brand vehicles excluding Viper.

PROGRAM TYPE:

Refer to Incentive Program Rules Manual (previously referred to as the Gold Book) and Incentive Summary Communications.

PROGRAM DESCRIPTION:

This program offers a $500 cash allowance to be applied toward the retail purchase (Type Sale 1/B) or lease (Type Sale L/E) of an eligible vehicle. Eligible consumers include: active military, active military reserve, retired military (honorable discharge and 20 years of service required), and retired military reserve (honorable discharge and 20 years of service required). Honorably discharged veterans are eligible within 6 months of discharge date.

MODEL ELIGIBILITY:

Program: 39CBB
+2011 MY - Expires on 7-2-12
Dodge, Ram, Chrysler, Jeep vehicles
Excluding Viper

Program: 39CCB
As of 8-2-2011
2012 MY
Dodge, Ram, Chrysler, Jeep vehicles
Excluding Viper and SRT
As of 11-11-2011, all SRT models and Viper are ineligible for 39CbBB and 39CCB.

CONSUMER ELIGIBILITY:

Eligible consumers include: active military, active military reserve, retired military (honorable discharge and 20 years of service required), and retired military reserve (honorable discharge and 20 years of service required). Honorably discharged veterans are eligible within 6 months of discharge date.

+ Eligible branches of the military are: Army, Navy, Air Force, Marines, Coast Guard and National Guard.

All eligible personnel must present their military I.D., discharge papers (DD214 form), or other documentation that clearly reflects their eligibility status, to a franchised Chrysler dealer in the United States at the time of retail purchase of an eligible vehicle.

The vehicle sale or lease must be registered in either the name of the eligible participant or registered in the name of an immediate family member living in the same household.

Spouses of deceased military members who meet the eligibility criteria above are eligible to participate.

The eligible retail purchase or lease customer must assign the cash allowance to the selling dealer. The retail purchaser’s order must show the cash allowance as having been applied to the vehicle’s purchase price, or in the case of a lease customer, as reducing the total lease obligation (12 month minimum lease term).

When the military I.D. or discharge papers are presented bears a former or changed name, the customer must substantiate the former/changed name with a copy of legal documentation, (i.e., marriage certificate, divorce decree, court order). The dealer must retain copy of this documentation to verify customer eligibility.

DEALER RESPONSIBILITY:

For active personnel a copy of their Leave and Earnings Statement (pay stub) must be retained in the sales jacket, for recently discharged military personnel (within six months of purchase) a copy of their DD-214 must be retained, and for retired military a copy of their Retirement Account Statement or 1099R must be retained. For disabled vets, a veteran's affairs statement proves their military permanent disability. ID cards will also say DAVPRM.

The total consumer incentive payment must be clearly shown as a separate line item reduction in the calculation of the purchase price on the signed FINAL buyer's order/purchase contract or if a lease, on the FINAL lease contract on the "Rebates and Non-Cash Credits" line. This computation must be done at the time of sale or lease, and must be identified on the buyer's order or purchase contract as a sales incentive/rebate.